|
The BDA is still looking for a new logo and needs your help!
Following our unsuccessful search for a new logo in 2008, we are now re-launching the competition to find a new and lively visual logo that will bring the BDA bang up to date with its audience and members.
Although we did receive some great designs, and thanks to those of you who sent one in, a final decision was not able to be made on a clear winner. This was after a lengthy selection process, with the Board’s logo suggestion unveiled at the Gateshead Conference last January.
We are now asking our members, supporters and BDN readers for ideas and would like you to have a go at coming up with a new design for the logo. While putting together a new design, the BDA has a number of practical requirements for the new logo:
Objectives
The BDA wants a new logo that will:
• Show its mission visually
• Update and enhance its image both for existing members and external partners, including lobbying targets
• Attract new members
BDA ‘personality’
How the BDA wants to be perceived:
• Determined, confident, professional and dedicated people
• Fun & encouraging to be part of
• Cooperative with others, seeking partnership
• Classic & timeless but not ‘trendy’
• Cutting edge, especially regarding technology
• Informed
Target audiences
• Existing members
• New members, particularly the young
• Partner organisations
• Funding organisations
• Government (at Westminster, in Scotland, Wales & Northern Ireland)
• Politicians
• UK media, print (newspapers) and electronic (TV)
• Wider UK society
Technical and other restraints
The logo should be able to be used in three versions:
• Two-colour for printed material, such as black plus a second Pantone colour
• Black and white for photocopying
• Multi-colour for Web use
The logo also has to be adaptable for use by the BDA offices in Scotland, Wales & Northern Ireland. This is to show the local focus of BDA activities on the people in those regions, while forming part of a larger and stronger national whole. It is therefore recommended that the new logo be able to be used with strap-lines, such as:
• BDA Scotland
• BDA Wales/Cymru
• BDA Northern Ireland
The BDA wants a new logo that visually represents the heart of the organisation – campaigning, membership, Deaf society – and its continuing regeneration in a fresh and modern way. The current logo consists of the words ‘Sign Community’ and a graphic including the letters B, D and A in red & black. The general feeling is that the current logo is too focused on BSL and does not express clearly enough that the organisation is indeed the BDA.
The logo must be effective both in print and on the Web. The new logo may form the centrepiece of the redesign of other elements of the BDA’s visual identity.
We hope to be able to show some of these ideas at Congress in April so get your thinking caps on!
Send your design/s to: BDA Head Office, 1st Floor, Coventry Point, Market Way, Coventry, CV1 1EA.
Contact Sarah Murray, Director of Communications at the BDA if you have any queries. Email sarahm@bda.org.uk or call 01772 259725.
|
